Wednesday, July 12, 2017

Japan's move to protect geographical brands(7)

Japan’s move to protect geographical brands in China and its implication to Korea

It is manufacturing and entertainment industry which has generated most disputes over the intellectual property rights between Korea and China. Except a few cases surrounding the use of geographical brands for Korean rice and hot pepper sauce in America, geographical brands haven’t developed themselves into big issues so far in Korea. 

So studies and researches also have been focused on cases of private sectors, corporate activities in particular. However, keeping the ever-growing influence of China and recent ‘Korean Wave’ frenzy in China, it is little doubt that geographical brands will become hot-potato like issues soon. 


Needless to say, voices of requesting protection of Korean geographical brands in China will be drawing greater attention as well. In this regard, Japanese government’s recent initiatives have meaningful implication to Korea. Japan’s efforts to apply for trademarks abroad and to present guidelines at home are what Korean government should learn for its sake. 

In other words, this project will address a message that Korean government need to benchmark the researched cases and to come up with necessary measures to prevent potential troubles with China with no delay. 



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