Thursday, July 6, 2017

Japan's move to protect geographical brands(4)

Japan’s move to protect geographical brands in China and its implication to Korea


It is mainly because Japan’s exports of brand farm products could be adversely affected if Japanese geographical product and brand names are registered as Chinese trademarks. 

So far a total of 9 Japanese prefectures, Aomori Prefecture(靑森県), Hokkaido Prefecture(北海県), Yamanashi Prefecture(山梨県), Shiga Prefecture(滋賀県), Wakayama Prefecture(和歌山県), Fukuoka Prefecture(福岡県), Saga Prefecture(佐賀県), Nagasaki Prefecture(長崎県) and Kagoshima Prefecture (鹿児島県) have successfully taken actions to register their trademarks in China.


Though failing to react in advance, Japanese central and local governments have responded in a proper way. They did take relevant steps after disputes over misuse of Japanese geographical brands in China were reported. They actively applied for trademarks in China and introduced guidelines domestically to protect geographical brands from further damage. 

Such a move means a lot to Korean government as similar conflicts are expected to be wired between Korea and China in the near future. The concept of my project is born in this sense with special emphasis on timely and untouched research.

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