Under this background, in application of the Resource-Based View, Mando's strategic initiatives can be analyzed as following:
- Defining Resources: When the crisis hit the company, Mando looked around the entire organization and tried to devise strategic plans. And the answer was in human capital. It is because Mando believed that it had most powerful and core resources of human capital. It was the employees who possessed the expertise and know-how desperately needed for the corporate survival.
- Verifying Resources: To the eyes of the top management, people in Mando were the most valuable and rare resources to overcome the dark era and to attain the sustainable competitive advantage. In that Mando's employees had always been highly observed and evaluated in the market, human capital were also turned out to be non-substitutable.
- Managing Resources: Now the question is how to manage and systemize the tacit knowledge of the people. At this point, Mando introduced the concept of knowledge management. Adopting and establishing knowledge management throughout the organization, Mando succeeded in developing new technology and bridging partners all over the world in the most efficient way.
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