Global Mando, strategy is in knowledge management
Under this background, in application of the Resource-Based View, Mando's strategic initiatives can be analyzed as following:
Defining Resources: When the crisis hit the company, Mando looked around the entire organization and tried to devise strategic plans. And the answer was in human capital. It is because Mando believed that it had most powerful and core resources of human capital. It was the employees who possessed the expertise and know-how desperately needed for the corporate survival.
How Korean universities can internationalise their campuses to survive
In his book "Internationalisation of the Campus: The case of two major Korean private universities", he noted that internationalisation was a complex and comprehensive procedure involving many different stakeholders and offices, and huge financial resources.
"Such complex characteristics can cause uncertainty and disintegration within an institution. Successful results require a wellwoven strategic plan, which can save time, capital and energy. It can also lead the institution's internationalisation efforts in the right direction," he added.
'Global Mando', Strategy is in Knowledge Management
Under this background, in application of the Resource-Based View, Mando's strategic initiatives can be analyzed as following:
- Defining Resources: When the crisis hit the company, Mando looked around the entire organization and tried to devise strategic plans. And the answer was in human capital. It is because Mando believed that it had most powerful and core resources of human capital. It was the employees who possessed the expertise and know-how desperately needed for the corporate survival.
- Verifying Resources: To the eyes of the top management, people in Mando were the most valuable and rare resources to overcome the dark era and to attain the sustainable competitive advantage. In that Mando's employees had always been highly observed and evaluated in the market, human capital were also turned out to be non-substitutable.
- Managing Resources: Now the question is how to manage and systemize the tacit knowledge of the people. At this point, Mando introduced the concept of knowledge management. Adopting and establishing knowledge management throughout the organization, Mando succeeded in developing new technology and bridging partners all over the world in the most efficient way.
