Expansion of Mobility Services and Its Impact on the Development of a Cashless Society in Indonesia(8)

Spread of mobility service and Indonesian cashless society

In tandem with the e-commerce, fintech and online travel areas, mobility service has been often acclaimed as the leading trailblazer of the Indonesian digital economy. It is due to the rapid development of the mobility industry mainly triggered by ever-intensifying rivalry between Go-Jek and Grab, two and only decacons in Southeast Asia. 

Beginning from the desperate idea of improving chronic traffic congestions in urban districts, both Go-Jek and Grab have risen to their fame as supper applications inevitable for daily lives of the Indonesian people, young generation in particular. 

High Time for Korean Startups to Ride on Digital Fever in Southeast Asia(3)

High Time for Korean Startups to Ride on Digital Fever in Southeast Asia

Lazada, an e-commerce platform in Singapore and Gojek, an Indonesian app-based ride-hailing service provider are presentable cases. It is mainly young Southeast Asians equipped with experiences of studying in Western countries who initiated startup craze in the region. 

As more and more young generations across the region rush to kick off their own companies, business models of startups are getting shaped up in a various way. For example, attempts to introduce mobile technology to region-specific circumstances have been drawing huge attention.

Expansion of Mobility Services and Its Impact on the Development of a Cashless Society in Indonesia(12)

Spread of mobility service and Indonesian cashless society

In a country where less than 10% of the population holds credit cards, implementation of e-payment system on mobile devices served as a game changer for the leapfrog of the mobility market. 

As users can make payments within their balance in the mobile wallet, overall access to mobility services was considerably upgraded. In other words, mobility services in Indonesia became more and more prevalent with no concern for possession of cash or credit cards.

Expansion of Mobility Services and Its Impact on the Development of a Cashless Society in Indonesia(9)

Spread of mobility service and Indonesian cashless society

In tandem with the e-commerce, fintech and online travel areas, mobility service has been often acclaimed as the leading trailblazer of the Indonesian digital economy. 

It is due to the rapid development of the mobility industry mainly triggered by ever-intensifying rivalry between Go-Jek and Grab, two and only decacons in Southeast Asia. 

 

Spread of mobility service and Indonesian cashless society(1)

Spread of mobility service and Indonesian cashless society

In tandem with the e-commerce, fintech and online travel areas, mobility service has been often acclaimed as the leading trailblazer of the Indonesian digital economy. It is due to the rapid development of the mobility industry mainly triggered by ever-intensifying rivalry between Go-Jek and Grab, two and only decacorns in Southeast Asia.

Beginning from the desperate idea of improving chronic traffic congestions in urban districts, both Go-Jek and Grab have risen to their fame as supper applications inevitable for daily lives of the Indonesian people, young generation in particular.

Spread of mobility service and Indonesian cashless society(3)

Spread of mobility service and Indonesian cashless society

In a country where less than 10% of the population holds credit cards, implementation of e-payment system on mobile devices served as a game changer for the leapfrog of the mobility market. As users can make payments within their balance in the mobile wallet, overall access to mobility services was considerably upgraded. 

In other words, mobility services in Indonesia became more and more prevalent with no concern for possession of cash or credit cards. It goes without saying that such spread of mobility services accelerated by actualization of e-payment on mobile gadgets has raised the expectation of a cashless society in Indonesia. 

Expansion of Mobility Services and Its Impact on the Development of a Cashless Society in Indonesia(10)

Spread of mobility service and Indonesian cashless society

Beginning from the desperate idea of improving chronic traffic congestions in urban districts, both Go-Jek and Grab have risen to their fame as supper applications inevitable for daily lives of the Indonesian people, young generation in particular.

 

                     

As snowballing amount of investment continues to rush in, anticipation has been getting bigger that the local mobility market will fulfill its growth potentials in a maximum level.

Expansion of Mobility Services and Its Impact on the Development of a Cashless Society in Indonesia(8)

Global eyes on startup fever in Indonesia

In this regard, it is no wonder that Indonesia has been through hottest startup craze in Southeast Asia over the last decade. Starting from the e-commerce field followed by sectors like the co-working space, the mobility and the fintech  services, young and ambitious startups have been playing crucial roles in taking initiatives to bring digital technology into designing customized solutions in a local context. 

As Bari Arijono  stressed throughout his book, ‘Indonesia Digital Nation’, digital transformation has been widely undergoing all over major industries in Indonesia.

Expansion of Mobility Services and Its Impact on the Development of a Cashless Society in Indonesia(11)

Spread of mobility service and Indonesian cashless society

For example, after purchasing a few electronic wallet-related startups, Go-Jek added Go-Pay, an e-payment function to its application in April, 2016. In contrast, Grab announced official business partnership with OVO, an electronic payment platform backed by Lippo Group and have it transplanted to mobile application in December, 2016. 

In a country where less than 10% of the population holds credit cards, implementation of e-payment system on mobile devices served as a game changer for the leapfrog of the mobility market. 

Expansion of Mobility Services and Its Impact on the Development of a Cashless Society in Indonesia(9)

Spread of mobility service and Indonesian cashless society

In tandem with the e-commerce, fintech and online travel areas, mobility service has been often acclaimed as the leading trailblazer of the Indonesian digital economy. 

It is due to the rapid development of the mobility industry mainly triggered by ever-intensifying rivalry between Go-Jek and Grab, two and only decacons in Southeast Asia. 

Spread of mobility service and Indonesian cashless society(3)

Spread of mobility service and Indonesian cashless society

It goes without saying that spread of mobility services accelerated by transplantation of e-payment on mobile gadgets has raised the expectation of a cashless society in Indonesia. As a result, financial environments without cash have been actualizing inch by inch. 

Though a cashless society is still at its infant stage, hopes are higher than ever that a cashless society will advance the national dream of digital Indonesia into reality. 

Global eyes on startup fever in Indonesia(2)

Global eyes on startup fever in Indonesia

As the world’s biggest archipelago with 17,000 or so islands, Indonesia has little choices but to rely upon online or mobile platforms to have more people advantaged from the convenience and efficiency of the digital economy. 

Beginning from the e-commerce field followed by sectors like the mobility and the fintech  services, young startups have been playing crucial roles in taking initiatives to bring digital technology nationwide.

Spread of mobility service and Indonesian cashless society(5)

Spread of mobility service and Indonesian cashless society

Of course, cashless society is still at its infant stage. A life without cash may not ring a meaningful bell to those staying in less-developed parts of Indonesia. 

However, hopes are higher than ever that a cashless society primarily enabled by unprecedentedly fast expansion of mobility services will surely advance the national dream of digital Indonesia into reality.

Spread of mobility service and Indonesian cashless society(3)

Spread of mobility service and Indonesian cashless society

In contrast, Grab announced official business partnership with OVO, an electronic payment platform backed by Lippo Group and have it transplanted to mobile application in December, 2016. 

In a country where less than 10% of the population holds credit cards, implementation of e-payment system on mobile devices served as a game changer for the leapfrog of the mobility market. As users can make payments within their balance in the mobile wallet, overall access to mobility services was considerably upgraded. 

Global eyes on startup fever in Indonesia(4)

Global eyes on startup fever in Indonesia

In this regard, it is no wonder that Indonesia has been through hottest startup craze in Southeast Asia over the last decade. Starting from the e-commerce field followed by sectors like the co-working space, the mobility  and the fintech  services, young and ambitious startups have been playing crucial roles in taking initiatives to bring digital technology into designing customized solutions in a local context. 

As Bari Arijono  stressed throughout his book, 'Indonesia Digital Nation', digital transformation has been widely undergoing all over major industries in Indonesia.

Global eyes on startup fever in Indonesia(2)

Global eyes on startup fever in Indonesia

As the world’s biggest archipelago with 17,000 or so islands, Indonesia has little choices but to rely upon online or mobile platforms to have more people advantaged from the convenience and efficiency of the digital economy. 

Beginning from the e-commerce field followed by sectors like the mobility and the fintech  services, young startups have been playing crucial roles in taking initiatives to bring digital technology nationwide.

Global eyes on startup fever in Indonesia(4)

Global eyes on startup fever in Indonesia

In this regard, it is no wonder that Indonesia has been through hottest startup craze in Southeast Asia over the last decade. Starting from the e-commerce field followed by sectors like the co-working space, the mobility and the fintech services, young and ambitious startups have been playing crucial roles in taking initiatives to bring digital technology into designing customized solutions in a local context. 

As Bari Arijono  stressed throughout his book, 'Indonesia Digital Nation', digital transformation has been widely undergoing all over major industries in Indonesia.