City U students' business plans to market fish technology win top international awards
Hong Kong: Three students from different faculties at City University of Hong Kong (CityU) have created an award winning business plan aimed at marketing transgenic fish technology developed by scientists at CityU.
The technology detects estrogen disruptors in food, pharmaceuticals, cosmetics and plastics in an efficient, cost-effective way. Estrogen disruptors are substances that interfere with the hormonal system in the body, a growing concern worldwide. The CityU researchers had found that their new testing mechanism was around 60% more efficient compared to existing chemical tests.
The three students - from the departments of marketing, manufacturing engineering and engineering management, and accountancy - formulated their business plan by drawing on their interdisciplinary knowledge, experience and learning to design a conceptual framework for manufacturers of food and healthcare products.
The CityU team beat more than 250 undergraduate teams to win the Hong Kong competition of the HSBC Young Entrepreneur Awards in April 2010, and a few months later secured the Best of the Best Award at the HSBC Young Entrepreneur Regional Awards in Malaysia, beating more than 1,000 teams from Bangladesh, Brunei, Hong Kong, Malaysia, Philippines and Thailand. In addition, two of the team members came in third with a similar proposal in the 5th Lee Kuan Yew Global Business Plan Competition organised by Singapore Management University last July, competing with over 800 tertiary students from 40 countries.
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