Inauguration of the AEC and Its Impacts on Relation between Singapore and Indonesia(20)

Comparative Research on Relationship of Singapore and Indonesia in the AEC Aspect

Super Group in Singapore has been progressively attempting to reach consumers in Southeast Asia with its instant food and beverage products since 1987. 

Super Group has begun to roll off its manufacturing lines for newer products as its consumer base has become increasingly affluent. Its product portfolio continues to evolve, tracing ASEAN economic development and consumer trends through years.

Advent of the Era of the AEC and Its Impact on Singapore and Indonesia(20)

Comparative Study on the Perception and Response of Singapore and Indonesia

They are Singapore's Super Group for brand reach and Indonesia's WIKA for corporate transformation. Business outlines of the two examples incubating the potential of the AEC go like this. 

Super Group in Singapore has been progressively attempting to reach consumers in Southeast Asia with its instant food and beverage products since 1987. Super Group has begun to roll off its manufacturing lines for newer products as its consumer base has become increasingly affluent. 

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia(23)

Comparative Study on the Perception and Response of Singapore and Indonesia

Currently, Super Group has 15 manufacturing facilities, with manufacturing and packaging plants in Singapore, Malaysia, Thailand and Vietnam, as well as in China and puts out more than 300 products across categories. Super Group aims to forge ahead with its regional expansion. 

Founded as an electrical supplies and water pipe fitter in 1960, WIKA in Indonesia has been transformed into a holding company in construction, engineering procurement construction and investment, with 10 subsidiaries.

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia(22)

Comparative Study on the Perception and Response of Singapore and Indonesia

Super Group in Singapore has been progressively attempting to reach consumers in Southeast Asia with its instant food and beverage products since 1987. Super Group has begun to roll off its manufacturing lines for newer products as its consumer base has become increasingly affluent. 

Its product portfolio continues to evolve, tracing ASEAN economic development and consumer trends through years. 

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia(21)

Comparative Study on the Perception and Response of Singapore and Indonesia

Currently, Super Group has 15 manufacturing facilities, with manufacturing and packaging plants in Singapore, Malaysia, Thailand and Vietnam, as well as in China and puts out more than 300 products across categories. 

Super Group aims to forge ahead with its regional expansion. Founded as an electrical supplies and water pipe fitter in 1960, WIKA in Indonesia has been transformed into a holding company in construction, engineering procurement construction and investment, with 10 subsidiaries.

 

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia(20)

Comparative Study on the Perception and Response of Singapore and Indonesia

Business outlines of the two examples incubating the potential of the AEC go like this. Super Group in Singapore has been progressively attempting to reach consumers in Southeast Asia with its instant food and beverage products since 1987. 

Super Group has begun to roll off its manufacturing lines for newer products as its consumer base has become increasingly affluent. Its product portfolio continues to evolve, tracing ASEAN economic development and consumer trends through years. 

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia(20)

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia

Super Group has begun to roll off its manufacturing lines for newer products as its consumer base has become increasingly affluent. Its product portfolio continues to evolve, tracing ASEAN economic development and consumer trends through years. 

Currently, Super Group has 15 manufacturing facilities, with manufacturing and packaging plants in Singapore, Malaysia, Thailand and Vietnam, as well as in China and puts out more than 300 products across categories. Super Group aims to forge ahead with its regional expansion.

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia(19)

Advent of the Era of the AEC and Its Impacts on Singapore and Indonesia

The ASEAN Secretariat report cited above illustrates two cases (p. 18-22.) as evidences of commercial viability in the age of the AEC. They are Singapore's Super Group for brand reach and Indonesia's WIKA for corporate transformation. 

Business outlines of the two examples incubating the potential of the AEC go like this Super Group in Singapore has been progressively attempting to reach consumers in Southeast Asia with its instant food and beverage products since 1987.