In terms of methodology, on-site visits and expert interviews are two pillars of my research. First of all, throughout mid September to mid October of 2013, I will pay a visit to 4 Japanese prefectures among 9 prefectures mentioned above.
Specifically, I will visit Aomori Prefecture, Wakayama Prefecture, Fukuoka Prefecture and Kagoshima Prefecture where geographical brands of each prefecture have been broadly known even outside Japan.
