Japan’s move to protect geographical brands in China and its implication to Korea
I’ve been planning schedules to sites where geographical brands are born and to see what has happened in relation to China. Kagoshima Prefecture and its geographical brands including 県シンボルマーク, かごしまの農林水産物認証マーク, かごしまブランドマーク, かごしま黒豚証明書, さつま地鶏 and 薩摩 are one example.
For this, I’ve been hosting interviews with involved sections at chambers of commerce and industry of 4 prefectures. Leaders of local communities and officials at the industrial policy section of local governments would be contacted, too.
'Global Mando', Strategy is in Knowledge Management
As an example, let’s talk about the intelligent car project which was under development at that moment. The central research center was deeply involved in advanced development. In other words, the central research center mainly provided the concept of technology and devised necessary electronic and controlling technology.
Furthermore, the center performed prototype tests as well. In the meantime, once the quality and specifications of a product fixed, local research centers took the responsibility of the mass production and after sale services.
Right after the development project of the intelligent car began, in-house experts armed with related knowledge and experiences immediately rushed to the corporate research centers.
These experts who had been at Mando at least over 5 years were the owners of core technologies in their own R&D (Research and Development) area. They acted as go-betweens to transplant their knowledge into co-workers who joined the development project.
