Japan’s move to protect geographical brands(8)

Japan’s move to protect geographical brands in China and its implication to Korea

Though failing to react in advance, Japanese central and local governments have responded in a proper way. They did take relevant steps after disputes over misuse of Japanese geographical brands in China were reported. They actively applied for trademarks in China and introduced guidelines domestically to protect geographical brands from further damage.

Such a move means a lot to Korean government as similar conflicts are expected to be wired between Korea and China in the near future. The concept of my project is born in this sense with special emphasis on timely and untouched research.

Japan's move to preserve geographical brands(4)

Japan’s move to preserve geographical brands in China and its implication to Korea

More cases have been noticed in the corporate sector. However, conflicts in the public sector are no less serious. That could explain why Japanese central and local governments have been eager to protect Japanese geographical brands in China.