The three students - from the departments of marketing, manufacturing engineering and engineering management, and accountancy - formulated their business plan by drawing on their interdisciplinary knowledge, experience and learning to design a conceptual framework for manufacturers of food and healthcare products.
The CityU team beat more than 250 undergraduate teams to win the Hong Kong competition of the HSBC Young Entrepreneur Awards in April 2010, and a few months later secured the Best of the Best Award at the HSBC Young Entrepreneur Regional Awards in Malaysia, beating more than 1,000 teams from Bangladesh, Brunei, Hong Kong, Malaysia, Philippines and Thailand. In addition, two of the team members came in third with a similar proposal in the 5th Lee Kuan Yew Global Business Plan Competition organised by Singapore Management University last July, competing with over 800 tertiary students from 40 countries.
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