Such aggressive drives time to time led to undesirable results accompanied by huge controversy and conflict. More cases have been noticed in the corporate sector.
However, conflicts in the public sector are no less serious. That could explain why Japanese central and local governments have been eager to protect Japanese geographical brands in China.
In fact, it has been alleged that many Chinese have illicitly trademarked or tried to trademark the names of famous Japanese places, names and local specialties in recent years.
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