Thursday, August 17, 2017

Reason for applying for EWKLP(3)

Reason for applying for EWKLP(East-West Knowledge Leaders Program)

In doing so, I learned how textbook theories, such as marketing, human resource management and global strategy are put into reality in the fierce business world. 

Sometimes, professors are incorrect because they fail to catch up with fast-changing business trends. For example, most textbooks teach related diversification is good while non-related diversification is wrong. 


However, based on my on-the-spot-experience, some companies succeeded in expanding their business into non-related field. TAIHAN electric wire in Korea is a proper example. Although wire and cable are its core products, TAIHAN electric wire managed to make profits in the leisure and textile field through aggressive M&As. 

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